Sony’s invitation, touring Sony eco products & Japan


Sony Korea (CEO Sakai Kenji) held ‘2012 Sony Korea Eco & Science Tour’ in Japan, inviting outstanding members and mentors of the youth eco-volunteer club ‘Green Angel’ on the 13th. This tour was intended to give opportunities to 8 students and 1 mentor of Green Angel who were representatively awarded at ‘Enveironment Protector Green Angel Hero Awards’ on the 11th Nov. for their excellent activities from ‘Zero e-Waste Movement’ that Sony Korea and Green Consumer Network have jointly operated for the last year to experience Sony’s eco-friendly technique. The tour proceeded for 2 nights and 3 days in Tokyo, Japan was consisted of various eco-friendly experience programs including attending ‘Eco-Products Exhibition 2012’, the eco-product and environment exhibition, Sony ExploraScience and Water Science Museum. Especially, students who attended Electrical Energy Experience Workshop, one of the Sony Science Programs held in the Sony booth of ‘Eco-product Exhibition 2012’. This workshop is to get to know the principle of electrical energy with the engineers of Sony, to generate electricity by using Electric bar generators together and to observe the bulbs on Christmas trees. After the workshop, Jo Si-hyeong, the member of Green Angel said “It was shame that the bulb was bright only for 10 seconds even though many of us tried really hard to make electricity for 3 minutes” And “It seems that electricity is hard to generate and to store, so I will save electricity more than before.” In addition, they participated in ‘Sumatra Forest Project’, observing Sumatra forest by using Sony Tablet PCs and applications on augmented reality. It was a great chance to look closely into Sumatra Forest composed of environment projects protecting fauna and flora in Sumatra island in Indonesia with WWF(World Wide Fund for Nature), the global environment conservation NGO in 2011 as a part of ‘Road to Zero’, the environment plan of Sony Group. Sakai Kenji, CEO of Sony Korea said “I sincerely hope Green Angel students had unforgettable time to acknowledge the importance of environment and to experience eco-friendly technique with their hearts” And “Sony Korea will continue to create various opportunities for Korean youth to be well aware of protection of the environment and to take into actions as a part of cooperate social responsibilities”.

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