Vegan business is, indeed, big business. Literally, sales of vegan food products have far outpaced those for the CPG (Consumer Packaged Goods) sector as a whole. That charge has been led, not only by those who identify as vegans, but mostly by non-vegans who understand they can now replicate the taste of their favorite foods, the feel of their leather car seats, and the performance of their athletic footwear, while still voting for a better world with their wallets. But how do you reach these consumers who are propelling this change? Enter Vegandale, launched in 2015 in Toronto, the fastest growing global vegan food and drink festival, gathering guests of 30,000+. Catering to the masses in 6 major cities, including Toronto, Chicago, Miami, New York, Los Angeles and Dallas, Vegandale brings together delicious local vegan food and drink from restaurants, vegan pop-ups, celebrity chefs and vendors from all over the world. In 2023, London and other European locations have already been secured. To consumers, Vegandale is a day-long entertainment experience. However, at the core of Vegandale is a marketing and brand building engine—one that includes research, data discovery, testing, and content creation. Founder and CEO, Hellenic Vincent De Paul, doesn’t pull punches. He will settle for nothing less than global vegan domination. Sounds uncompromising, but that hard stance has actually bolstered growth and profits. Vegandale is selling morality and more than a little bit of guilt. And people love it. Join Jane Velez-Mitchell and Hellenic as they dive deeper into the business and global impact of veganism.